The Importance of Networking

Posted by: Kelley

Here’s an excerpt from Entrepreneur Magazine that talks about women’s business organizations that I found interesting:

resource Women's business organizations have been instrumental in shaping the nature of contemporary networking organizations.

With the proliferation of women business owners in the 1970s and '80s and the difficulties they had in joining the "old-boys' networks" in place, many women formed structured, well-organized groups that met to network and provide professional support.

These groups were created not as service clubs but as bona fide networking organizations. Many made no pretenses; the members were there to
network, and everything else was secondary.

Women's business organizations are very diverse. The one thing they have in common is that they tend to be concerned with education and professional development as well as networking. Some are casual contact
networks; some are strong contact networks. Others are industry-specific professional associations, such as Women in Construction. The benefits of membership depend on the type of group you join.

For many women, such groups can be an excellent and nonthreatening way to increase their business.

Despite all that we've covered thus far, some people tell me they simply don't have time to go to business meetings regularly. I understand that objection well. If you feel this way, let me suggest that you stop reading this article, pick up your telephone and start making cold calls instead. Or, if you prefer, open your checkbook and start writing checks for more advertising.

If you're serious about developing word-of-mouth business, there is no quick fix; you must meet people in a planned and structured way.


Ivan Misner is the founder and CEO of Business Network International(BNI), which has more than 2,700 chapters throughout the world. He is also the author of five books, including his New York Times bestseller, Masters of Networking, as well as Entrepreneur Press' forthcoming Masters of Success